Nomadar continues to advance its international growth strategy with the appointment of Joaquín Martín as CEO Americas and Executive Vice Chairman. This milestone reinforces the Company’s leadership structure and supports its expansion across the Americas, further consolidating a global ecosystem where sports, technology, tourism, and health converge.
As CEO Americas, Joaquín Martín will lead Nomadar’s strategic development, partnerships, and operations throughout North America, Central America, and South America. His key focus areas include the expansion of the High Performance Training (HPT) Program into digital and online formats, the launch of the Company’s e-commerce platform linked to the iconic Mágico González brand, and the identification of football academies across the region with strategic potential for Nomadar.
After more than twenty years living and working in the United States, Martín brings a cross-continental perspective that connects the U.S., European, and Latin American markets—an essential asset for Nomadar’s long-term growth. In his role as Executive Vice Chairman, he will also support Executive Chairman Rafael Contreras in executing the Company’s global strategy and strengthening alignment and collaboration across regions.
Since 2023, Joaquín Martín has played a central role in Nomadar’s evolution, leading Communications and Investor Relations and coordinating the complex process that culminated in the Company’s recent Nasdaq listing, one of the most significant milestones in Nomadar’s history.
With an international career spanning technology, innovation, sports, and entertainment, Martín’s expanded leadership role reinforces Nomadar’s ambition to scale its projects globally and accelerate sustainable growth across the Americas.
This appointment represents another important step in positioning Nomadar as a global company, prepared to expand its ecosystem and deliver impact across the markets in which it operates.